Chief Executive Officer, FCB International
Designer Luis Silva Dias, president and CEO of FCB Portugal and chief creative officer of FCB International, was the architect of FCB’s rebrand in March of 2014. Silva Dias grew his own shop and was a professor of typography and visual design for seven years before turning to advertising in 1998. Since joining FCB in 2000, he was named ECD of FCB Portugal in 2002 and president and CEO of that office in 2005. The highly awarded creative and member of FCB’s global creative council was appointed CEO of Draftfcb Europe in 2013. His FCB International role took effect in 2014.