FCB Global

In today’s landscape, brands that embrace transformational ideas will stand out, capture attention, and be purchased like never before. That’s why we’re committed to helping the world’s leading brands recognize the exponential value creativity can deliver across their business.

That all starts with our 456 scale — our benchmarking tool that allows us to have an objective conversation about something that’s inherently subjective: creativity. With the 456, we can ask more informed questions to arrive at more specific feedback, ultimately leading to equity-building, legacy-making ideas that will start conversations, change minds and behavior, and demonstrate how creativity is the most powerful tool to build strong, enduring brands.

When combined with our collaborative culture and mentality that we truly are “Better Together,” this approach allows us to weave our global network of creative minds together with technological expertise and business acumen to create highly effective campaigns in the moments and markets where our clients invest most.