PAPALOTE MUSEO DEL NIÑO - Tug of Hope

In Mexico City, one of the most heavily populated cities in the world, distances are like walls: They separate people. They divide people. That’s why Papalote Children’s Museum teamed up with FCB Mexico to create a tech-savvy tug-of-war-style game that seeks to address one of Mexico’s biggest problems: the division among Mexican kids caused by the differences in their socioeconomic levels and income. 

The game involves two machines that are synched up – despite a distance of nearly 27 miles between them – and have a rope coming out of each one. Each machine was set up at a Mexico City school, one public and one private. The kids who played the game at the two schools had a chance to get to know each other, even though they weren’t in the same location. In the end, they learned that we are all essentially equal.

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