Sony - The Octographer

The waterproof digital camera category is under increasing pressure from the new generation of waterproof smartphones, so how could the Sony Cyber-shot TX30 stand out and create a halo effect for the entire range? By training an octopus to deliver the most jaw-dropping product demonstration. The world’s first “octographer” took portraits of people at a live event at a New Zealand sea life aquarium, as the crowd looked on incredulously. An amazing dual underwater performance. The event was covered by a news crew and, together with custom-made content, the octographer using the Sony TX30 achieved phenomenal earned media exposure in social and global media.


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