The Biggest Sports Endorsement Deal of All Time

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Archer + Wolf LLC - The Biggest Sports Endorsement Deal of All Time

Archer was looking to create some buzz, so we signed independent league pitcher Clay Chapman to the largest sports endorsement deal in history: $3.4 billion, to be paid out over 10 million years (with an option to extend). We did what anyone would do when handing over $3.4 billion to a sports player: We hosted a press conference in a sports museum named after a famed baseball announcer, invited the press, and streamed the event over Facebook Live.

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  • Cannes Lions

    Cannes Lions

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