Smokey Bear’s 75th Birthday

View the Work

Ad Council - Smokey Bear’s 75th Birthday

For 75 years, Smokey Bear has said only five words: “Only you can prevent wildfires.” Now, to complement this signature message, Smokey’s celebrity friends are stepping up to say more about wildfire prevention on his behalf, and to help millions of Americans understand the importance of this issue. The campaign uses an animated Emoji and recognizable celebrity voices, including those of Stephen Colbert, Al Roker and Jeff Foxworthy, to help spread the message.

Make change happen