LG - Serious Watchers

LG & FCB New York launched a social program that taps into a whole new breed of TV watcher – the "Serious Watcher” – born of the Netflix era. Via a partnership with Netflix and legendary prank director Jeff Tremaine, TV fans receive the shock of a lifetime through a series of surprise deliveries that will, ultimately, connect the love people have for their shows to the actual viewing experience – and freak out some real people in the process. Our first stunt delivery, featuring an inmate from Orange Is the New Black, was instantly picked up by The Drum and garnered nearly 6 million views in the first 24 hours.

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