Vodafone New Zealand - Say It Tika

Every day, New Zealanders hear Google Maps mispronounce Maori place names, which contributes to the erosion of the country’s native language. Vodafone and Google created “Say It Tika,” which invited all New Zealanders to “pin” the place names they wanted corrected. This crowdsourcing resulted in a surge in New Zealanders’ sense of national identity, as well as a long-term positive change to the global platform.

Awards

  • Andy Awards

    Andy Awards

  • One Show

    One Show

  • Cannes Lions

    Cannes Lions

  • Clio Awards

    Clio Awards

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