Parents of Road Victims - Safety Jingle

Instead of coming up with yet another one-off campaign to make people aware of the dangers of using your cell phone behind the wheel, we came up with a more permanent, behavior-change solution: The Safety Jingle. It’s a short (8-second) audio message that radio hosts can play right after they ask listeners to call, text or tweet, to remind everybody not to use their phone while driving.

Awards

  • Eurobest

    Eurobest

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