Auschwitz-Birkenau - Remember

So many different media around the world still use the expression "Polish death camps" or "Polish concentration camps" when writing about German camps in Nazi-occupied Poland during World War II. The Auschwitz-Birkenau Memorial and Museum wanted to change behavior by stopping the global media from spreading this misleading phrase and falsifying history. After careful research, FCB Warsaw decided to target the problem at its source and directly address the journalists, whose words choices greatly influence the collective memory. A simple plug-in designed for the most popular text editors used by journalists was created and distributed globally. It’s only purpose: to highlight the phrase “Polish death camps” as a mistake and suggest the correct expression. The software is available in 16 languages, with plans to further expand its scope.


  • Eurobest


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