Cengage - ReadOn

Over half of Mexico’s school children won’t finish a single book outside class this year, yet many will spend up to four hours a day playing on a smart device. To encourage more children to read, Cengage developed ReadOn, a free app that turns a child’s session on a smart device into reading time. By offering books in bite-sized chunks and gamifying the process, the children discover the joy of reading and Cengage’s wide catalogue at the same time.

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