Read Better Stories - Gym

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Paper Plus - Read Better Stories - Gym

Kiwis love their Facebook, visiting the site almost 15 times a day. Unfortunately, the same can’t be said for books, with almost 1 in 4 Kiwis not having finished a novel in the last year – bad news for booksellers, and New Zealand. So, we created a campaign to get Kiwis to read some better stories for a change – ones you can't find in a newsfeed.


  • One Show

    One Show

  • D&AD Awards

    D&AD Awards

  • Cannes Lions

    Cannes Lions

  • Spikes Asia

    Spikes Asia

Make change happen