New Zealand Fire Service - Made From Remains

In 80% of the house fires the NZ Fire Service responds to, working smoke alarms haven’t been installed. To get the public to understand the importance of having one, we mixed the burnt ashes of family homes with the ink of nine national and regional newspapers. So, when readers picked up their morning paper, they were literally holding the remains of a local home devastated by fire.

Awards

  • D&AD Awards

    D&AD Awards

Make change happen

Contact