It Can WaitView the Work
Western Cape Government - It Can Wait
At first glance, the video – depicting a collection of slapstick clips of people walking into objects, falling down stairs and tripping over obstacles because they’re too busy texting on their phones – appears to be harmless entertainment. The music and sound effects add to the humor. But the mood darkens when we see footage of a motorist attempting to text while driving her car. Within the blink of an eye, the car is involved in a devastating collision and the tone of the video turns deadly serious.
The message is clear: “You can’t even text and walk. So why do you text and drive?”
The commercial forms part of the Western Cape Government’s Safely Home initiative and the #ItCanWait campaign.
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