Imagination On WheelsView the Work
Radio Flyer - Imagination On Wheels
Our strategy – highlight Radio Flyer’s all-terrain vehicles that run on imagination. This campaign aims to shift brand perception from thinking of Radio Flyer as just a wagon, to a toy that fuels kids’ imaginations, using the iconic wheels as a visual metaphor for what’s possible when you play with a Radio Flyer wagon. Whether it’s the open road in a sports car, a field in Iowa, or even the moon – Radio Flyer can transport children to wherever their imaginations take them. With Radio Flyer, imagination has no speed limit.
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