Hansaplast - Hearts

Hansaplast, the global plaster brand, created a new type of plaster – called Hearts – to help parents the “five main little heartaches” of children. Along with each of the five Heart designs, comes a specific heartwarming story (developed with child psychologist) – all intended to stop tears, while also allowing parents and children to start a conversation about their little heartaches. This new product was developed to emotionalize a rather functional brand like Hansaplast, and to win over the hearts of its main target audience.


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