Greatness Springs From Here

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Nestle Waters - Greatness Springs From Here

Poland Spring is the first of Nestlé Waters North America’s six regional spring water brands to unveil FCB New York's new marketing campaign, “Greatness Springs from Here™,” which was created to celebrate the uniqueness of the brand’s region and its people. The campaign heroizes our greatest locals, who defy convention to make a positive impact in their local community. In one execution, we feature Edna Mitchell — an 88-year-old ambulance-driving badass with a thirst for saving lives. 

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