Testicular Cancer NZ - #goballsout

Testicular Cancer is the #1 cancer for males 15–39 years old, but they’re completely oblivious to this and to the fact that exercise can actually help prevent a number of cancers. 

To raise awareness, #GoBallsOut was a social media-led challenge that got males out using a free GPS-enabled exercise app to map a run in the shape of a cheeky Cock & Balls. We dared them to share it on social media with #GoBallsOut, and challenge their mates to join in.

Awards

  • Cannes Lions

    Cannes Lions

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