UNICEF New Zealand - Food Photos Save Lives

Photographs of delicious meals uploaded on people’s social media profiles are a global first-world phenomenon. These photos are also a tragic contrast to the millions of children living in poverty and suffering from severe malnutrition. It’s a glaring social imbalance. But what if the food photo trend could be used to save lives? FCB Auckland created a social media campaign for UNICEF New Zealand, hijacking food photos as they’re posted to prick the consciences of the privileged.


  • D&AD Awards

    D&AD Awards

  • One Show

    One Show

  • Cannes Lions

    Cannes Lions

  • Spikes Asia

    Spikes Asia

Make change happen