Allergan - Eyepowerment

Research has shown that we read a person's emotions by looking at their eyes; however,   redness, itching and watering eyes – all common symptoms of Chronic Dry Eye – may unintentionally send the wrong message. Through “Eyepowerment," Allergan's goal is to educate people on symptoms that may indicate Chronic Dry Eye disease and empower them to talk to a doctor. The fully integrated campaign uses the power of game-changing women whose strong eye language reveals their character and helps them to make an impact on their world.

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