Barnardo’s - Believe In Me

While recognition of Barnardo’s is high, there is a limited awareness of the wide breadth of their work. To reassert the relevance of the charity, we ripped up the rulebook of children’s charity advertising, eschewing sad eyes and sorrow for something more powerful. By showing Barnardo’s children as the heroes of their own stories, we demonstrated how children can come through truly traumatic experiences with an incredible defiance and resilience, ultimately transforming their lives.

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