Brothers In Arms - Bank Job

Brothers in Arms is a mentoring charity in New Zealand. As a small charity, funding is a big challenge. So to start a conversation with potential corporate sponsors, we targeted company CFOs. B.I.A. made a series of $1 deposits into the accounts of top Kiwi businesses. These linked on the company bank statement to form a message. Since the deposit couldn’t balance against any invoice, it became an error that was impossible to ignore, and had to be resolved. The easiest way to do this was simply to return our money. To do that they had to call us, leading to a discussion about sponsorship. All without costing B.I.A. a cent.


  • D&AD Awards

    D&AD Awards

  • Cannes Lions

    Cannes Lions

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