FCB London

Brand: Škoda

Year: 2025

To launch Škoda’s new electric model, Enyaq, we took car advertising to new heights with a global launch campaign that cut through the ‘sea of sameness’ that is often associated with car advertising.

Dramatising the fact that the Škoda Enyaq is one of the most aerodynamic SUVs in the world, we worked with scientists — including engineers at NASA — to answer the question of what happens when you drop a car and an umbrella in a vacuum chamber. To do this, we built a CGI replica of the biggest vacuum chamber in the world at the NASA Space Power Facility in Ohio, United States, and plugged in all of its calculations to see how the Enyaq and the umbrella would realistically fall in that environment.

Spoiler alert: without air, everything moves in the same way, and the car falls slowly through the chamber at the same pace as the umbrella before landing on the ground, intact.

Commenting on the launch campaign, Meredith Kelly, Global Head of Marketing at Škoda said: “The new Škoda Enyaq is one of the most aerodynamic SUVs in the world, and we wanted to show people that in a bold, disruptive way that stays true to our spirit of curiosity and exploration.”