VOO “Raging Banners:” The First Voice-Activated Banners Reacting to Gamer Rage
Since the internet has become an integrated part of our daily lives, “connection speed” has become a main battleground. It’s one of the main reasons to switch providers. VOO, one of the main telecom providers in Belgium, has invested in technology allowing to offer its customers a connection speed up to four times faster than that of its competitors.
VOO's desired goal is now to gain market (and heart) share within the fast-growing video game community, and more specifically, within the community of people who watch other people broadcast their games online, on platforms such as YouTube Live and Twitch. It’s a gigantic industry that attracts on average more viewers than sports on TV.
Obviously, for this community of die-hard video game streamers and viewers, it is crucial to have a fast connection.
That’s why Happiness, an FCB alliance, has created “Raging Banners,” the world’s first real-time voice-activated banners, that only appear on viewers’ screens when a gamer starts raging about the slowness of their internet connection. Their rage is even written down in the animated banner.
How? First, Happiness programmed an OBS plug-in, which is the most=used software for online game streams. This plug-in connects to the microphone and uses Microsoft Cognitive Services to transcribe, in real-time, the keywords-based data, generated by the voice. Then, they programmed every possible keyword related to “slow internet” – and yes, that included some serious swearing. Once “Internet Rage” was detected, an animated banner automatically appeared during the livestream. A technical achievement that worked on both YouTube Live and Twitch and is a world first!
Happiness then collaborated with prominent gamers – about twenty players with an average of more than 100,000 subscribers each – who downloaded the plug-in. And they waited for their internet to drag... so that they would rage a bit.
Because, moments of internet rage due to slow speed are probably the best occasions to remind people that it’s time to switch to VOO's ultra-fast internet.
Contacts: Christophe Segaert, Aline Hoffman, Delphine Lenel, Jacques Ohn
Agency: Happiness Brussels
Executive Creative Management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative Director: Philippe Fass
Strategic Director: Isabelle Koelman
Concept Providers: Mathias Lemielle, Jérémy Stoquart
Group Account Director: Pascal Kemajou
Account Director: Mattias Vermeire
Account Manager: Coline Hercot
Graphic Designer: Caroline Ray
Producer: Bart Vande Maele
Senior Digital Producer: Kris Van Wallendael
Head of Motion: Remke Faber
Motion Designer: Simon Schuurman
Managing Director BLISS Interactive: Frederiek Pascal
Head of Technology: Thomas Colliers
Head of Projects: Na Nguyen
Project Manager: VietDong Ngo
Sound: Bleu Nuit
Happiness, an FCB alliance, is a creative connectivity agency based in Brussels, Belgium and Saigon, Vietnam. The agency is well-known for design-connected brands that trigger emotions that trigger business. The very multicultural crew of Happiness has won numerous awards, including Grand Prix at Cannes Lions and Eurobest. Some of their work is even featured in the V&A Museum in London. The agency believes in the power of creativity and the power of humanity, and that happiness fuels both. Happiness Brussels currently works for Quick (Burger King), VOO (one of Belgium’s biggest telco companies), Toyota, Tuborg, Parents of Road Victims, 2dehands.be (Belgium’s biggest classified ads platform), DVV Insurances, NIVEA, Labello, Hansaplast, Eucerin, Somersby and Carlsberg.