Vonage Selects FCB Garfinkel as Brand AOR
Shop to Elevate Company’s Brand in the B2B Marketplace
New York, March 30, 2015 – FCB Garfinkel in New York has been selected as the brand agency of record for Vonage, a leading provider of cloud communications services for consumers and businesses.
FCB Garfinkel is tasked with developing a brand strategy and a new brand campaign that articulates the depth of the Vonage value proposition not only for consumers, but also for businesses that are moving to cloud communications solutions. The new creative will break in mid-2015 and is expected to include digital and broadcast elements.
“We’re thrilled to be helping evolve the Vonage brand,” said FCB Garfinkel CEO Lee Garfinkel. “This is a fascinating company, a proven disruptor and innovator that has consistently enabled connections and brought real value to consumers. Vonage has extended that same value into the business market, and we’re excited to tell that story.”
“We’re excited to be working with FCB to build on the incredibly high awareness of the Vonage brand and extend the brand into business markets,” said Joe Redling, Chief Operating Officer of Vonage. “Ultimately, consumers and businesses should view Vonage as one company, united under a single brand that provides communications solutions to multiple customer segments so they can communicate anytime, anywhere, from any device.”
The appointment of FCB Garfinkel follows a well-received campaign released by the agency in October that humorously conveyed the mobile benefits of residential service offered by Vonage. The campaign illustrated how the Company, through its Extensions® service, enables consumers to make and receive home phone calls on iPhone® and Android™ smartphones anywhere there is a Wi-Fi or data connection.1 Vonage® Extensions® allows customers to use a shared family home phone number as the caller ID on their mobile phones. This ensures that customers never miss a call, can keep their mobile numbers private and can make low-cost international calls from anywhere.
1Data rates may apply.