The Post Office Launches It's ‘Get Christmas All Wrapped Up' Campaign
On Sunday The Post Office launches a multi-channel campaign to demonstrate how it can empower the nation to take control of Christmas. Demonstrating a quintessentially British sense of humour the campaign showcases new Post Office services, such a longer opening hours, as well the immediate Christmas offers.
Robert Webb stars as the larger-than-life ‘Minister of Christmas’, there to take the stress out of Christmas. We meet him, in his flamboyant suit (with a mini-me dachshund sidekick), in a hive of jolly yuletide activity set in a modern Post Office. Through demonstrating the Post Office’s broadened services Robert Webb helps Pixie Lott, Jim Carter, Amanda Holden and Gino D'Acampo get their Christmas preparation under control. A series of humorous films and blooper reels have been created for Twitter by FCB Inferno, which will be circulated in response to tweets. Staff from across the Post Office’s 11,500 branch network were drafted in to also appear in the TV ads, while Doobie the dachshund is argued to have stolen the show.
‘Get Christmas all Wrapped Up’, created by FCB Inferno, is the first time the Post Office has advertised on TV at Christmas in five years. Creative content spans DOOH, retail, online, social media and has 7 TV edits. Media agency Mindshare negotiated a partnership with ITV securing spots within X Factor, I’m a Celebrity and Emmerdale.
FCB Inferno Executive Creative Director, Gary Robinson says “Further to being an entertaining and star-studded campaign, “Get Christmas all wrapped up” has an impressive strategic core. The Post Office helps take the stress out of Christmas - not only with some of their product innovations but also with a funny and charming campaign that helps you grab control of Christmas.”
Post Office, Chief Marketing Officer, Peter Markey says “Christmas is our busiest time of year with millions of people visiting our branches to post Christmas gifts and of course collect and return online shopping. We’ve been working hard to make things easier for our customers this year. With over 3000 branches open for longer than ever this Christmas it’s the perfect time of year to tell everyone about the great changes that we have made. I am thrilled with the creative offering that FCB Inferno has brought to the table. It is engaging, funny and undeniably Christmassy!”
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