The FCB Ulka Group brings on board Suman Srivastava as Chief Strategy Officer
The FCB Ulka Group, a top 5 agency group in India with a heritage of 50+ years, has brought in Suman Srivastava as its Chief Strategy Officer.
An agency known for its strong strategic focus and its remarkable ability to create brand building advertising, FCB Ulka Group will significantly reinforce its strategic might with Suman’s addition to the leadership team.
A graduate from Delhi University, IIM Ahmedabad and IMD Lausanne, Suman is the quintessential advertising strategist. He started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and eventually became its CEO as well as Chief Strategy Officer for its Asia Pacific region. Suman then turned entrepreneur and started a strategic consulting firm – Marketing Unplugged. Suman is not just a master strategist; he is also an author, a trainer and a marathon runner.
Along with bringing Suman on board to helm its strategic planning, FCB Ulka Group has also entered into a strategic alliance with Marketing Unplugged, making for a win-win situation. While being actively engaged with the FCB Ulka Group and its clients’ brands on an ongoing basis, Suman will continue to provide his professional services to the clients of Marketing Unplugged and give it the necessary thrust.
Speaking of his new assignment, Suman Srivastava said, "I have always admired FCB Ulka Group for its commitment to long term relationships and its formidable strategic edge. Advertising has been my first love and I am delighted to be back with a large, mainstream agency that shares my philosophy of strategic solutions”.
Nagesh Alai, Chairman, FCB Ulka Group said, “This is a step towards fortifying our leadership with fresh blood and energy and preparing our organization for the future. As head of our solid strategic planning function, I am sure Suman will help take our clients' brands to greater heights.”