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Thabang Skwambane Named to Adweek’s Creative 100

Press Release - Johannesburg, 29 June 2020

FCB Joburg Group Managing Director honored as one of 2020’s

Most Inspiring Minds in Marketing, Media & Culture

FCB is proud to announce that Thabang Skwambane, group managing director of FCB Joburg and Hellocomputer Joburg, has been named to Adweek’s Creative 100 for 2020. The publication’s annual Creative 100 celebrates gifted professionals – from agency leaders to creators, celebrities and influencers – who inspire current and future generations not only with their work, but also with their passion for creativity. 

Skwambane was specifically honored within the Global Agency Leaders category, which recognizes 11 global creative leaders who are “shaping the world’s most inventive marketing in a year that has brought the Earth together.” In its feature, Adweek writes that this year’s category takes on additional resonance, as it highlights leaders who have confronted gracefully the challenges brought on by COVID-19, and who “will be entrusted with helping guide clients along a thoughtful, productive path” in the wake of the pandemic. 

Throughout his life and career in advertising, Skwambane has sought to use creativity to find solutions to some of Africa’s most pressing problems. Most recently, he spearheaded FCB Joburg’s partnership with Tomorrow Trust to provide students and their caregivers with access to educational resources during lockdown.

To overcome a social barrier preventing South Africans from understanding one another (given the 11 different languages spoken throughout the country), FCB and Coca-Cola launched the “Phonetic Can” campaign, to allow all cultures to find common ground. And to encourage tourism within Africa, Skwambane helped launch a modern, pan-African brand to celebrate travel throughout the continent.

Skwambane’s passion for philanthropy drives his work at FCB. Born and raised in exile on a mine in the Namib Desert, Skwambane has gone on to live in Cape Town, London, New York and Joburg, which has inspired in him an appreciation for global cultures and a desire to give back from a young age. 

In 2007, he founded the Aluwani Foundation by cycling, solo, from Joburg to Moshi, Tanzania and climbing Mount Kilimanjaro, in order to raise funds for orphans and vulnerable children. Today, the foundation supports over 4,000 children in rural communities from its humble start of 64 children.  

Read the full Adweek Creative 100 feature here


About FCB

FCB (Foote, Cone & Belding) is a global, award-winning and fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Cannes Lions 2019 North American Creative Agency of the Year and a 2019 & 2020 Ad Age A-List global top 10, FCB focuses on creating “Never Finished” campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook.