Testicular Cancer NZ & FCB Launch World’s First Auto Ball Checker
The “Testimatic” shows how testicular cancer prevention is as simple as a regular self-check
FCB and Testicular Cancer New Zealand have unveiled the “Testimatic,” the world’s first automatic ball checker.
Testicular cancer is the most common form of cancer affecting New Zealand men ages 15-39 and is one of the most treatable cancers if detected early, with a survival rate of 95%.
Prevention is as simple as a regular self-check. However, this message wasn’t getting through, and young Kiwi men weren’t checking themselves. So, FCB and Testicular Cancer NZ did the checking for them, to show just how important and easy this process really is.
Introducing the “Testimatic,” the world’s first automatic ball-checking “machine,” which allows men to have their testicles checked for irregularities and lumps without the awkwardness of being face-to-face with a doctor.Men step up to the “Testimatic,” pull the curtain closed, drop their pants and wait for a urologist or a GP to reach through a small opening to check their testicles. The whole process only takes 30 seconds, and mimics the type of simple physical examination any man can perform at home.
Launched at the New Zealand expo, Big Boys Toys, alongside fast cars, barbeque grills and speedboats, the “Testimatic” was the ultimate “hands-on” activation to grab men’s attention. During the course of the expo, over 170 men got their testicles checked.
Tony Clewett, Executive Creative Director at FCB New Zealand, comments on the “Testimatic:” “The aim was to come up with a concept that was quirky enough to work as a conversation starter with men, giving us the opportunity to explain the importance of men self-checking regularly. We then used the uniqueness of the ‘Testimatic’ to gain the attention of media. Journalists from overseas were even calling, to find out if the machine was legitimate. This gave us the opportunity to spread our messaging worldwide.”
The “Testimatic” story achieved coverage across key New Zealand media outlets including: Seven Sharp, The Project, The AM Show, NZ Herald, Stuff and several radio stations. Global media hits included Metro UK, Guardian Australia and UK, the BBC and ABC news shows.
Despite the prevalence of testicular cancer, Graeme Woodside, CEO of Testicular Cancer NZ, says most Kiwi men aren’t self-checking regularly.
“We see the ‘Testimatic’ as a great way to get men thinking about a serious health concern. The message we’re trying to spread is that you don’t actually need to go to your doctor, you can check your own testicles and make it part of a monthly routine, for example in the shower. If there’s anything you’re concerned about, don’t wait, go and see your GP.”
The “Testimatic” will be popping up at events, festivals and shows around New Zealand, in an effort to reach as many Kiwi men as possible and encourage them to make self-checking their testicles a monthly routine.
Because of the success of “Testimatic” in New Zealand and interest from other organizations around the world, the team is also exploring taking this initiative global. For more information on having “Testimatic” in your market or to find out where it will appear next, email firstname.lastname@example.org.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).
About Testicular Cancer New Zealand
Testicular Cancer New Zealand has two main objectives: to educate people about testicular cancer and to encourage awareness of the disease; and to support men, and their families, who are going through diagnosis and treatment. The organization is connected to the Prostate Cancer Foundation of New Zealand, the main charity in New Zealand working in the area of male-specific cancers. https://testicular.org.nz/