Safelite Appoints FCB as Creative Agency of Record
Chicago, January 26, 2021 – Safelite AutoGlass®, the nation’s largest provider of vehicle glass repair, replacement and recalibration services, today announced the selection of FCB Chicago as its creative agency of record.
Beginning this month, FCB will be responsible for elements of Safelite’s consumer campaign and communication materials, including broadcast, online video, social media and digital channels. The win comes on the heels of a three-month competitive pitch facilitated entirely via video conference.
“Creatively, FCB showcased the range and the ability to bring breakthrough, strategically grounded work while remaining true to our brand,” said Renee Cacchillo, EVP customer experience officer at Safelite. “We take pride in providing outstanding customer service during the entire process and feel confident in FCB’s abilities to tell our story through various channels in meaningful and memorable ways.”
“From day one, the entire team was thrilled to work on the Safelite pitch,” said Kelly Graves, President of FCB Chicago. “Everyone is familiar with the brand — certainly the jingle — and Safelite has such a great reputation for ease and a world-class customer experience. We are excited to forge a true partnership and to work to further elevate Safelite as the service brand of choice for auto glass repair, replacement and recalibration.”
The win fuels FCB Chicago’s overall momentum as the agency continues to grow its leadership roster and offerings. Earlier this month, FCB Chicago appointed Nicole Brandell as Chief Strategy Officer. In October, the agency brought on Juan Woodbury to transform the agency’s branded content and entertainment practice.
About Safelite Group
About Safelite AutoGlass®
With more than 7,800 MobileGlassShops™ and stores in all 50 states, Safelite AutoGlass® is the nation’s largest provider of vehicle glass repair, replacement and recalibration services. Last year, 6 million customers chose Safelite AutoGlass for its 24/7 national contact centers, advanced online scheduling, superior repair and replacement systems, and the industry’s only nationwide lifetime guarantee. Safelite AutoGlass is a member of the Safelite® Group family of brands, which together make a difference in the lives of nearly 11 million customers annually. This leading service organization, founded in 1947, is reaching record growth thanks to its People Powered, Customer Driven strategy. The Columbus, Ohio-based company employs over 16,000 people across the United States.
FCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Adweek’s 2020 Global Agency of the Year, Cannes Lions 2019 North American Creative Agency of the Year and a 2019 Ad Age A-List global top 10, FCB focuses on creating “Never Finished” campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.