Revamped Draftfcb Healthcare Website Touts People and Culture
Draftfcb Healthcare's redesigned website at www.dfcbhealthcare.com celebrates the agency's deep bench strength and rich culture.
Clean and sleek, the user-friendly site showcases the best of Draftfcb Healthcare and the shop's amazing talent. The individuals highlighted are current employees who pose with placards that share a snippet of their personal story. The site furthers the agency's "Above and Way Beyond" mantra that looks at employees in their totality to illustrate what makes them tick as people. The holistic blend of interesting individuals, aptly captured on the site, succeeds in personalizing the agency that has been named "Most Creative Agency" for an unprecedented fourth years in a row by MedAdNews' Manny Awards.
"We wanted a way for the public to share in the Draftfcb Healthcare culture that values our employees and what their personal experiences bring to the table," says Rich Levy, chief creative officer. "People are our most valuable asset and this attitude translates into them being incredible brand stewards for our clients."
The launch of the site comes at the heels of some major 2013 accolades for the agency including wins from notable industry awards such as Effie Health, DTC, Rx Club, MM&M, and the Trailblazer Awards. Multiple staffers from Draftfcb Healthcare tackled the in-house project that took three months to complete. Attention was placed on integrating the agency's Facebook, Twitter and LinkedIn channels to encourage two-way conversations with stakeholders.
"Diversity is a huge part of who we are," said Dana Maiman, agency president and CEO. "It's not only a key differentiator from an agency prospective, but something that enables us to bring unique, innovative, fresh and different thinking to our clients and their brands. Our incredible people are clearly diverse; diverse in their backgrounds, ethnicities, interests and talents, all of which makes a wonderful, synergistic, creative think tank for all of us."
About the Draftfcb Healthcare Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, Draftfcb Healthcare produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, scientific services, strategic planning and media services. It's high-energy, diverse culture and global network have enabled it to strengthen its relationships with an extensive client roster, including J&J, Boehringer-Ingelheim, Bristol-Myers Squibb, Lilly, Novartis, Thermo Fisher and Teva. It was named "Agency of the Year" by Medical Advertising News in 2006 and 2009 and by Medical Marketing & Media in 2007 and 2010. For the last four years, 2010, 2011, 2012, and 2013 it was named Most Creative Agency by Medical Advertising News.
Draftfcb Healthcare is a unit of Draftfcb, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, Draftfcb Healthcare has other separate full-service, multichannel healthcare agencies, including AREA 23 and NeON, and Hudson Global as well as units focusing specifically on managed markets and medical education. For more information, visit www.draftfcbhealthcare.com.