Pure Line and FCB Artgroup Celebrate Earth Day
Unilever beauty brand Pure Line enlisted FCB Artgroup to find a way to celebrate the brand’s responsible attitude towards nature and caring for the natural beauty of women for Earth Day on April 22nd.
The agency asked women the question: “If today were the last day to say something to your mother, what would you say to her?”
They then asked the same question, but for Mother Earth.
The result was a touching, surprising and emotional video that reflected Pure Line’s commitment to taking care of nature and the environment.
Watch the film: https://youtu.be/iiy9JZKMciE
Agency: FCB Artgroup
Managing Director: Demet Demiray
Regional Creative Director: Juan Pablo Valencia
Art Director: Juan Pablo Valencia
Art Director: Doniyor Mamanov
Copywriter: Juan Pablo Valencia
Account Director: Rustem Sadvakaskov
Regional Digital Director: Tarlan Useynov
Digital Media Manager: Oleg Kozyrev
Production Company: Human
DOP – Editing: Din-Islam Sabyrbay
Producer: Marlen Kapbar
Marketing Director: Ece Bagatur
Brand Manager: Anna Panina
Senior Brand Manager: Olga Mert
Senior Assistant Brand Manager: Margarita Khon
About FCB Artgroup
Founded in 1986, Artgroup joined the FCB Network in 2015 – one of the world’s most reputable networks with more than 120 offices in 80 countries and 8,000 employees. With close to 100 employees in its Istanbul, Baku, Almaty and Tashkent offices, FCB Artgroup is the only creative and digital agency in Turkey, Caucasus and Central Asia that offers integrated marketing communication. FCB Artgroup also enhances its creative approach with FCB RAM, its digital innovation agency. Moreover, Artgroup has a trading partner in Tehran, Nama Agahi, one of the leading media agencies in Iran.
Building on strong consumer insights, FCB Artgroup believes in behavior-changing creatives that will consistently lead to the growth of brands. Its approach to creativity is that we should continuously evolve, and that its diverse and multi-cultured management team is our biggest asset.