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Pure Line and FCB Artgroup Celebrate Earth Day

Press Release - Turkey, 22 April 2019

Unilever beauty brand Pure Line enlisted FCB Artgroup to find a way to celebrate the brand’s responsible attitude towards nature and caring for the natural beauty of women for Earth Day on April 22nd.

The agency asked women the question: “If today were the last day to say something to your mother, what would you say to her?” 

They then asked the same question, but for Mother Earth. 

The result was a touching, surprising and emotional video that reflected Pure Line’s commitment to taking care of nature and the environment.  

Watch the film:


Agency: FCB Artgroup

Managing Director: Demet Demiray

Regional Creative Director: Juan Pablo Valencia

Art Director: Juan Pablo Valencia

Art Director: Doniyor Mamanov

Copywriter: Juan Pablo Valencia

Account Director: Rustem Sadvakaskov

Regional Digital Director: Tarlan Useynov

Digital Media Manager: Oleg Kozyrev


Production Company: Human

DOP – Editing: Din-Islam Sabyrbay

Producer: Marlen Kapbar


Marketing Director: Ece Bagatur

Brand Manager: Anna Panina

Senior Brand Manager: Olga Mert

Senior Assistant Brand Manager: Margarita Khon


About FCB Artgroup

Founded in 1986, Artgroup joined the FCB Network in 2015 – one of the world’s most reputable networks with more than 120 offices in 80 countries and 8,000 employees. With close to 100 employees in its Istanbul, Baku, Almaty and Tashkent offices, FCB Artgroup is the only creative and digital agency in Turkey, Caucasus and Central Asia that offers integrated marketing communication. FCB Artgroup also enhances its creative approach with FCB RAM, its digital innovation agency. Moreover, Artgroup has a trading partner in Tehran, Nama Agahi, one of the leading media agencies in Iran.

Building on strong consumer insights, FCB Artgroup believes in behavior-changing creatives that will consistently lead to the growth of brands. Its approach to creativity is that we should continuously evolve, and that its diverse and multi-cultured management team is our biggest asset.