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Pietro Maestri Joins FCB Milan as CEO and CCO

Press Release - Milan, 11 January 2016

It was announced today that respected creative director Pietro Maestri will be leading FCB Milan as CEO and CCO, effective immediately. Maestri takes over from Franco Ricchiuti, who joined the agency in 2011.
“We would like to thank Franco for his commitment and dedication to FCB for the past four years. He told us a few months ago that he wanted to step down at the end of 2015, allowing us to search the market for the best possible replacement and a great partner for the management team,” said FCB International’s President Sébastien Desclée. “Pietro has a strong collaborative drive and a great track record of managing agencies in global networks. We’ve had great success across the network with creative leaders. From our first conversation it became clear that Pietro will be the best partner for our clients, grow our business and benefit our creative product.”
Maestri has 30 years of experience working with major international agencies. His career began at agencies such as Ogilvy & Mather, Young & Rubicam and TBWA, before founding his own agency, Transatlantic, in 1991. After three years the agency had doubled in size and, together with his account partner, he was asked to launch Conquest, the WPP network built to handle Alfa Romeo globally. In six years Conquest tripled in size and changed its brand into Red Cell. In 2002 he joined JWT as Executive Creative Director, where he won many awards, including 21 Cannes Lions. In 2010 Maestri was on the Gunn Report’s list of top twenty most awarded creatives in the world.
Since 2010 he has worked as a creative consultant working with local and international teams in Italy, UK, Dubai, Switzerland, and Poland on national and pan-European campaigns. He has also acted as creative consultant and writer for Prada. Prior to that, Maestri worked with clients across diverse categories including Coca-Cola, Nestlé, Heineken, Bayer, Vodafone, Rolex and Kellogg’s.
“As a network, FCB has a very fresh approach to the industry with their focus on behaviour-changing creativity,” Maestri commented. “After speaking with Sébastien and the team, seeing the energy and enthusiasm they have, it felt like a natural fit and an easy decision for me to partner with them. I am excited to see what changes we can bring to the Italian market.”
Maestri will be supported by the rest of FCB Milan’s management team, which includes Executive Vice President Giorgia Francescato, Executive Creative Director Fabio Teodori, Head of Planning Susanna Revoltella and Financial Director Andrea Tessarin.
About FCB
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).