Nivea Creme Launches Its Campaign "A Touch of Mexico in Your Skin," Reflecting the Pride of Mexican Culture, Its Values and Tradition
A genuinely Mexican project, in collaboration with a group of relevant artists of the country.
Nivea Creme reinvents its iconic can and appeals to new generations to continue the tradition. In conjunction with a talented group of Mexican artists, Nivea launched a limited edition under the concept “A touch of Mexico in your skin.”
This project, executed by Mexican creatives such as Francesco Pinzón, Karla Álvarez and Carolina Pavia, touched the deepest fibers of Mexican culture. Inspired by Mexican traditions and Nivea Creme’s history and values, the artists were able to refresh the familiar can with four personal themes that are close to them.
Daniela Zalzman, Creative Director for FCB Mexico, said that the Nivea Creme campaign was developed to be fully digital in order to also connect with a younger target and change the perception of the brand, illustrating that even though it has been around for more than 100 years, it continues to be as young and versatile as always.
The campaign consists of a set of videos where the artists tell the story of their work depicting the cultural, historical and natural richness of Mexico, which today is the focus of an emotional celebration. Female weavers of the Oaxaca looms, master creators of joyful embroideries, the world view of the Aztecs represented by the magical and powerful figure of Quetzalcóatl, the delicacy and elegance of the Talavera pottery of Puebla, as well as the biodiversity of Morelia, are some of the themes chosen by the brand for such special editions.
The final outcome of the videos and overall campaign are clear examples of how teamwork flowed smoothly, from the Beiersdorf team, led by Jorge Jiménez, Mariella Infante, Ricardo Muñoz, Sandra del Pozo and Karla Canales, up to the group heading the account at FCB: Pedro García, Daniela Zalzman, María José Chavarría, David Pineda, Diana Chavez, Emelia Cruz, Jorge Saade, María de la Torre, Eduardo Zúñiga and Julio López (among others). Also, the Monera Films crew in charge of the production, as well as the Mercarte team, showed their strong commitment and heart in the project.
About Beiersdorf AG
Beiersdorf AG is a leading company in the area of innovative and high-quality skin care products with over 130 years of experience in this market segment. The Hamburg-based company has 17,000 employees globally and is listed in DAX, German stock exchange. Beiersdorf sold 6,7 billion euros in fiscal year 2015. NIVEA is brand # 1 in skin care products around the world, is the pillar of the brand’s portfolio and includes other brands such as Eucerin, La Prairie, Labello and Hansaplast/Elastoplast.
Beiersdorf also owns the subsidiary tesa SE, which is also a leading manufacturer in its sector at a world level. It supplies self-adhesive products and system solutions for the industry, craft companies and consumers.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).
Acerca de FCB
(Foote, Cone & Belding) es una compañía global de servicios de comunicaciones de marketing totalmente integrada con un legado de creatividad y éxitos que se remontan a 1873. Con base en un entendimiento profundamente desarrollado sobre de los mercados locales diversificados y de las culturas globales, FCB se enfoca en generar ideas de Campaña “Never Finished” para sus clientes, la cual refleja un amplio entendimiento del pasado de la marca, un respeto por el presente y anticipación del potencial futuro. Con más de 8,000 profesionales y 109 operaciones en 80 países, la compañía es parte del Interpublic Group of Companies (NYSE: IPG). Aprenda más y síganos en: http://fcbmexico.com.mx/.