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Neon Welcomes Sebastian Mallarino as Group Creative Director

Press Release - New York, 26 May 2020

Star Creative Tapped to Help Drive Agency’s Continued Success


New York, NY, May 26, 2020 – FCB Health Network announced today that Sebastian Mallarino has joined Neon as group creative director, beginning work in April. 

A native of Colombia, Mallarino brings more than 15 years of advertising and marketing experience to the FCB Health Network. He became the first creative in Colombia to be awarded a Cannes Lions Grand Prix and two Grand Effies. His work has also been recognized by D&AD, El Sol, El Ojo de Iberoamérica and Nova Creative Awards.

Throughout his career, he has created award-winning work across a variety of top global brands and clients such as GSK, Boehringer Ingelheim, Unilever, P&G, Uber, DirecTV, Volvo, Volkswagen, Pernod Ricard and Coca-Cola, to name a few. 

“2019 marked a decade since Neon first launched under the FCB Health Network umbrella, and they continue to raise the bar for the industry with their laser focus on hiring the best talent from ANYWHERE in the world,” said Dana Maiman, FCB Health Network president and CEO. “Their continued success can be attributed first and foremost to this tremendous talent, and Sebastian will contribute mightily to that powerful creative depth.”

“We scoured the four corners of the globe to find the absolute right talent for this role,” said Kevin McHale, Neon co-managing director and executive creative director. “We’re incredibly excited to have Sebastian on board to help drive Neon’s success into the future.” 

Prior to joining Neon, Mallarino spent over 11 years at Grey, where, under his leadership as creative vice president, Grey Colombia became the most awarded agency in the country in 2017 and was ranked the most creative operation in the network. Mallarino has been involved in a variety of creative fields since 1995, including multimedia works, television, theater and film, and he even started his own multimedia agency when he was only 15 years old.

Commenting on joining Neon, Mallarino said, “I am excited to be joining the FCB Health Network at such a momentous time. I was attracted to Neon’s core belief that ‘killer ideas save lives,’ and I’m thrilled to be in a position where I can help us continue to build on our remarkable achievements.”




About FCB Health Network 

FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 2,100 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes AREA 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Energy Milan, FCB Health Frankfurt, FCB Health Hampshire, FCB Health LL Conseil Paris, FCB Health London, FCB Health Madrid, FCB Health New York, FCB Health Reaktör, FCB Health Zurich, FCBCURE, Mosaic Group, Neon, ProHealth, Solve(d), Studio Rx, Trio and YuzuYello. The FCB Health Network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors. Cannes Lions, the world’s preeminent annual creative awards festival, named its AREA 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018. In 2019, Med Ad News named FCB Health Network “Network of the Year.” The FCB Health Network also received “Network of the Year” honors at the 2019 Clio Health Awards.