Mosaic Group Welcomes Anna Loyeva as Management Director
New York, April 12, 2021 – FCB Health Network president & CEO Dana Maiman today announced Anna Loyeva has joined Mosaic Group – the Network’s full-service payer and market-access healthcare agency – as management director.
Loyeva will report to FCB Health Network director of client solutions Ross Quinn and oversee account management across all clients and brands, bringing over 20 years of extensive market-access marketing, strategic consulting, product launch and healthcare communications experience to the agency. With a strong medical background, deep understanding of healthcare dynamics and payer marketing, and exceptional strategy development skills, Loyeva has the proven ability to find intelligent solutions for complex problems.
“Mosaic Group has experienced explosive growth since its launch in 2006, and we’re thrilled to have Anna on board to help manage that growth and set the stage for even more success in the future,” Maiman said. “We are confident that Anna, who has touched every disease category and launched numerous products, will bring her exceptional leadership skills and expertise to our clients and teams.”
Loyeva started her career in the pharmaceutical industry as a payer marketer for Becton Dickinson, and later worked for several market-access/healthcare agencies, including Ogilvy, Lowe Healthcare and McCann Torre Lazur. Prior to joining Mosaic Group, she was VP of Account Management at ICON/MediMedia Managed Markets, leading the team on launches and market-access initiatives for multiple clients. Loyeva holds an MBA from Rutgers University and an MPH from the University of Medicine and Dentistry of New Jersey.
“FCB Health Network’s focus on talent, creativity and delivery of exceptional product to clients aligns with my professional values and personal philosophy,” Loyeva said. “I believe those attributes will bring more business growth to Mosaic Group, along with personal success.”
Loyeva’s appointment continues to support Mosaic Group’s momentum and rapid growth following on the heels of Jill Lesiak joining the agency as executive creative director earlier this year.
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About FCB Health Network
FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 2,700 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes AREA 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health &Robin Copenhagen, FCB Health Afirma Belgrade, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Energy Milan, FCB Health Frankfurt, FCB Health Hampshire, FCB Health LL Conseil Paris, FCB Health London, FCB Health Madrid, FCB Health New York, FCB Health Reaktör Istanbul, FCB Health Zurich, FCBCURE, IPG Health Frankfurt, IPG Health Munich, Mosaic Group, Neon, ProHealth, Solve(d), Studio Rx, Trio and YuzuYello. Cannes Lions, the world’s preeminent annual creative awards festival, named the Network’s AREA 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018. Medical Marketing & Media named an FCB Health Network company “Agency of the Year” in 2007, 2010, 2015 and 2017. In 2019, Med Ad News and the Clio Health Awards named FCB Health Network “Network of the Year.” In nine of the past 10 years, an FCB Health Network company has received the “Most Creative Agency” honor at Med Ad News’ Manny Awards, while “Agency of the Year” was awarded in 2006, 2009, 2015, 2017, 2018 and 2020.