Lootah Real Estate Development Hands its Account to Horizon FCB
Lootah Real Estate Development, the developer behind Ewan Residences, Maples, The Waves, Lootah Residence, Shamal Residences, Shamal Terraces and Living Garden, awarded Horizon FCB Dubai its business following a review that started in July.
Horizon FCB Dubai will manage the integrated business in partnership with other Horizon Holdings agencies such as BPN, Blue Barracuda and Lord & Thomas.
"Never Finished," Horizon FCB is an agency that rises to the challenge and as Mazen Jawad, Group Managing Director, stated, "Over the past few years, we have been established as leaders in the real estate industry working with iconic brands. Today, we’re excited to join forces with Lootah Real Estate Development and bring forward our strategic thinking and unique creative for the distinct offering of Lootah’s destination."
After a long review, Horizon FCB Dubai won the duties of marketing and communications for Lootah Real Estate Development with its insightful approach. “Horizon FCB Dubai is widely regarded in the industry for creating, building and communicating some of the most iconic brands in real estate, and we believe that our partnership will deliver the results that we are seeking,” added Mustafa Jassem, Head of Business Development at Lootah.
About FCB Global & Horizon FCB MENA
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). With over 40 years of experience across disciplines, Horizon Holdings boasts operations throughout MENA, including Horizon FCB MENA, Horizon FCB Sports, BPN (Media Planning and Buying), GolinMENA (PR), Blue Barracuda (Digital/Social) and Lord & Thomas (Video Production). Horizon FCB MENA is proud to serve some of the world’s most iconic brands, including Emirates Group, Beiersdorf, Clorox, Mondelēz International, Citi, Dubai South and Boeing among others. Learn more at horizonfcb.com and follow us on Facebook (@HorizonFCB).