Lincoln Financial Group Taps FCB Garfinkel as Creative AOR
Strong Chemistry, Strategic Smarts and Creative Excellence Led to Selection
After a three-month competitive review led by Ark Advisors in New York, FCB Garfinkel has been selected to partner with Lincoln Financial Group to boost the diversified financial services organization’s brand recognition in the marketplace.
The 110-year-old company that has long embraced the values of integrity, strength and optimism is committed to helping people create better and more secure futures for themselves and their loved ones. Lincoln Financial Group – based in the Philadelphia region – has traditionally focused marketing efforts on empowering consumers to prepare for a better tomorrow. A new campaign from FCB Garfinkel, scheduled to break in Q4 of 2015, will provide a fresh, differentiated take on that positioning.
“Our teams gelled from the beginning and our immediate collaboration helped us zone in on a platform that will set Lincoln Financial apart from the competition,” said agency CEO Lee Garfinkel. “Lincoln’s marketing team made us feel like partners from the start and trusted us to bring fresh ideas we’re confident will yield great results for the company.”
The company with $223 billion in assets under management previously worked with Gyro. The agency did not defend the business and the company did not reveal the other contenders in the contest.
“We look forward to our partnership with the team at FCB Garfinkel, and taking our brand to the next level,” said Dave Wozniak, vice president and head of Advertising and Sponsorships for Lincoln Financial Group.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).
About Lincoln Financial Group
Lincoln Financial Group provides advice and solutions that help empower Americans to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $223 billion in assets under management as of June 30, 2015. Learn more at: www.LincolnFinancial.com. Find us on Facebook, Twitter (@lincolnfingroup), LinkedIn and YouTube. To sign up for email alerts, please visit our Newsroom at http://newsroom.lfg.com.