LIA Announces Susan Credle as the 2016 Print, Poster and Billboard Jury President
NEW YORK, July 19, 2016 — Susan Credle, FCB’s global chief creative officer, will be the Jury President for Print, Poster and Billboard at the 2016 London International Awards (LIA).
“When creatives get stuck, many of us go back to the two-dimensional medium,” states Credle. “If we can make an idea work in such a distilled form, we know it has potential. It is important to continue to pay attention to and honor these mediums, especially when so many want to declare them dead. Let’s not forget ‘1984,’ heralded as the best television ad of our generation, was inspired by the perfect print headline: ‘Why 1984 won’t be like 1984.’”
Credle is the mind behind the iconic “human” M&M’S and the juggernaut Allstate “Mayhem” campaign, which just last year took home the Integration Grand LIA for its “Social Savvy Burglar” promotion. She has received numerous industry accolades, including Chicago Advertising Federation’s Ad Woman of the Year in 2013, appearing in Advertising Age’s 100 Most Influential Women and in Business Insider’s Most Creative Women in Advertising, and induction into the American Advertising Federation’s Hall of Achievement.
In her first year as Global CCO at FCB, a move after years of success at Leo Burnett and BBDO, Susan has maintained the agency’s creative product and reputation, while also sustaining her position as one of the industry’s leading creatives and a principal voice representing women.
2016 Print • Poster • Billboard Jury:
• Susan Credle – Jury President – Global Chief Creative Officer, FCB
• Sarah Barclay – Executive Creative Director, J. Walter Thompson, New York
• Anthony Chelvanathan – Group Creative Director, Leo Burnett Toronto, Toronto
• Richard Denney – Executive Creative Director, MullenLowe, London
• Armin Jochum – Founder/Chief Creative Officer, Thjnk, Hamburg
• Alfonso Marian – Chief Creative Officer, OgilvyOne, New York
• Nisa Mujjalintrakool – Executive Creative Director, Dentsu Thailand, Bangkok
• Kalpesh Patankar – Executive Creative Director, Y&R Dubai, Dubai
• Jean-Francois Sacco – Chief Creative Officer, ROSAPARK, Paris
• Katsuhiko Suzuki – Senior Art Director, Hakuhodo, Tokyo
• Marcel Yunes – Creative Director/Art Director, BBDO New York, New York
The LIA 2016 Entry System is now accepting entries. Judging will take place in Las Vegas from October 6-14. The shortlists will be announced as each judging session concludes, with winners being announced on November 2. For more information on submissions and eligibility, please visit http://www.liaawards.com/enter/eligibility/
To find out more about LIA, visit http://www.liaawards.com/
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 16 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.