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Levi’s® and FCB Remind the World of the Power a Vote Holds

Press Release - San Francisco , 24 September 2018

“Use Your Vote” Kicks Off Comprehensive VOTE Campaign to Increase Voter Awareness  

San Francisco, September 24, 2018 – FCB West, in partnership with Levi’s, today announced that it has launched a multifaceted VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: “Your vote is the ultimate use of your voice. So use it.” 

Launching ahead of National Voter Registration Day on September 25, the campaign kicks off with a national television campaign entitled “Use Your Vote,” created by FCB West. The integrated campaign, consisting of digital and social, features people from around the world unified by one common theme: using their voice, casting their ballots, and participating in their right to stand up and advocate for what they care about – powerfully set to the lyrics of Aretha Franklin’s “Think.” 

“It’s enormously rewarding to work with a partner like Levi’s who believes in making a stand for important social issues,” said FCB West Chief Creative Officer Karin Onsager-Birch. “This campaign to remind us all of the power we hold with our vote is an urgent plea to not take that right lightly. We hope it inspires others to action as much as it has inspired us. Go vote, folks!” 

With the November Midterms around the corner, “Use Your Vote” is just one component of Levi’s® comprehensive VOTE campaign spanning TV, limited-edition product, non-profit partnerships and influencer engagement. Levi’s® has also joined forces with other companies and national organizations such as Rock the Vote, Patagonia and numerous CEOs in a nonpartisan CEO Challenge called “Time to Vote.” Please visit for more information on the complete effort. #RocktheVote #TimeToVote     


About FCB West

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE:IPG). With a legacy spanning over 90 years in San Francisco, FCB West helped build some of the world’s most iconic brands for blue-chip clients like Levi’s, Clorox, Smokey Bear and Ghirardelli. Founded on a culture of innovative firsts, the California agency is known for introducing the much-loved California Raisins and the first broadcast commercial as we know it today. Learn more at and follow us on Twitter (@FCBglobal) and Instagram (@fcb.west and @FCBglobal) and Facebook (FCB Global).