Kmart Does a Hilariously Dickensian Christmas Version of 'Ship My Pants'
You have to hand it to Kmart and Draftfcb. They've shown this whole year that they know how to whip up a good viral commercial. We had "Ship My Pants" in April and then "Show Your Joe" (aka, "Jingle Balls") in November. Now, they head back to the well with this humorously Dickensian reimagining of "Ship My Pants" just in time for Christmas. You can hear all the other retailers grumbling "Bah, humbug." Well played. Via Disco Chicken.
Vice President, Creative: Mark Andeer
Director of Kmart Marketing Strategy: Brandi Ply
Director of Advertising: Beverly Mason
Agency: Draftfcb, Chicago
Chief Creative Officer: Todd Tilford
Executive Vice President, Executive Creative Director: Jon Flannery
Senior Vice President, Creative Director: Howie Ronay
Vice President, Creative Director: Sean Burns
Creative Director, Copywriter: Tim Mason
Associate Creative Director, Art Director: Myra Mazzei
Executive Producer: Chris Bing
Director: Zach Math
Editorial: Casey Cobler