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Interface Communications Launches a New TVC for the Brand- New, Limited-Edition Flavor “Oreo Roast Almond Crème”

Press Release - Mumbai, 17 November 2015

Mondelēz India Foods Private Ltd. (formerly Cadbury India Ltd.) launched an endearing new television commercial this festive season for its recently launched, limited-edition flavor, Oreo Roast Almond Crème.

Conceptualized by Interface Communications, the TVC is a lighthearted story of siblings going lantern shopping. While the sister is interested in choosing the right lantern, the brother just wants to get back home…where he “discovers” the new Oreo Roast Almond Crème.

Chella Pandyan, Associate Director, Marketing, Mondelēz International, shared, “This festive season, we are delighted to present to our consumers a special offering to make the season even more special for them…the new, limited-edition Oreo Roast Almond Crème. The new TVC is built on a simple insight around togetherness amongst siblings while unveiling the new, limited-edition flavor. It is a warm and lighthearted TVC that I believe everyone would connect with.”

Commenting on this new TVC, Joe Thaliath, COO, Interface Communications, said, “Across the world, innovative, limited-edition Oreo flavors are sought after, and with festivities around the corner, we took the opportunity to bring this concept to India. The new limited-edition Oreo Roast Almond Crème makes for the perfect treat and drives the brand further.”

Robby Mathew, chief creative officer of Interface Communications, added, “Oreo is all about family and the bonds that keep it together. This story explores the finer nuances of the relationship between a domineering elder sister and her submissive brother.”

Watch the TVC here: https://youtu.be/Y7LBHMJv2jU

Credits:

Brand: Oreo—Roast Almond Crème—Diwali TVC
Agency: Interface Communications
National Creative Director: Robby Mathew
Creative Director: Rakesh Menon
Account Management: Ruchita Purohit, Miskil Dharmadhikari, Tanvi Mehta
Agency Producers: Alpa Jobalia, Mazhar Khan
Production House: Anaiah Films Private Limited
Director: Parikshit Vaidya
Producer: Shiibu Tholat


About Mondelēz India Foods Private Ltd.:
Mondelēz India Foods Private Ltd. (formerly Cadbury India Ltd.) is a part of Mondelēz International and is in the business of creating delicious moments of joy. It operates in five categories – chocolate, beverages, biscuits and gums & candy and has been a chocolate category leader since its inception in India for over six decades. Cadbury Dairy Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the chocolate category. The beverage portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while gums & candies consists of Halls and Choclairs. For more information, please visit www.mondelezindiafoods.com.

About Interface Communications:
Interface Communications is one of the fastest-growing agencies in India. The agency offers full-service capabilities with end-to-end creative and digital solutions. It has an enviable list of clients and works across multiple sectors. It has won numerous awards for its creative and strategic effectiveness. A highly energetic agency, Interface’s team comprises a young and motivated group of talented professionals with an average age of less than 35 years.