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Interface Communications Creates TVCs for Quikr’s New Vertical – QuikrCars

Press Release - Mumbai, 21 August 2015

Brand Ambassadors Ranveer Singh and Suriya tell us

why cars mean everything

 

Quikr, India’s No. 1 cross-category classifieds business, today announced that it has gone live with QuikrCars, its vertical with a sharp focus on all kinds of automobiles, i.e. cars, bikes and commercial vehicles. The first of Quikr’s verticals being launched, QuikrCars is a unique one-stop destination for India’s car buyers and sellers, combining Quikr’s large transaction flow in the category with everything related to vehicles, including automobile news, reviews, information, tips and tricks.

In this regard, two separate sets of TVCs highlighting the central role cars play in people’s lives have been created. They feature Quikr’s new brand ambassadors, leading Bollywood actor and youth icon Ranveer Singh and critically acclaimed Southern star Suriya.

The theme TVC tackles the fact that cars mean different things to different people and emphasizes the comprehensive services offered by QuikrCars. The two subsequent TVCs individually introduce QuikrCars exclusive features, i.e. Maximum Selling Price (MSP) and Verified Inspection Reports.

The TVCs will be aired across GECs and regional channels and will be supported by print, radio, OOH and digital media.

Commenting on the association, Pranay Chulet, founder and CEO of Quikr, says, "Ranveer is an innovative, self-made star who stands out from the crowd. These qualities resonate with us and our journey towards market leadership. With his enormous talent and massive popularity, Ranveer's association with Quikr will give our platform more visibility with a wider audience."

"As the leaders in the online classifieds space, our task is to expand the market, and as a well-established actor, Suriya has built enormous credibility and trust over his illustrious career. We believe that his association with Quikr will further increase people's confidence in online buying and selling in India," adds Chulet.

Joemon Thaliath, Chief Operating Officer at Interface Communications, says “People think of cars as more than just vehicles, forming special bonds with them. The fact that cars do mean vastly different things to people is a strong insight that we leveraged strategically in the commercials for QuikrCars. Thus, the TVCs amplify the features and advantages of the platform in an interesting and delightful manner.”

Sridhar Rajagopalan, Group Creative Director at Interface Communications, says “Truth is people love their cars indiscriminately. Age doesn’t seem to play a role. People love their first car as much as some others love an 80-year-old model. So what we set out to do was to showcase this obsession for four wheels in a brand-new campaign with Ranveer Singh and Suriya playing brand ambassadors for Quikr for the first time.”

About Interface Communications:

Interface Communications is one of the fastest-growing agencies in India. The agency offers full-service capabilities with end-to-end creative and digital solutions. It has an enviable list of clients and works across multiple sectors. It has won numerous awards for its creative and strategic effectiveness. A highly energetic agency, Interface’s team comprises a young and motivated group of talented professionals with an average age of less than 35 years.

 

Credits:

Client: Quikr

Agency: Interface Communications Pvt. Ltd. – Mumbai

National Creative Director: Robby Mathew

Group Creative Director: Sridhar Rajagopalan

Chief Operating Officer (COO): Joemon Thaliath

Account Management: Santosh Ramaswamy, Siddharth Kunkunkar

Creative Team: Sanjog Karulkar, Girish Umamaheshwar, Nitin Menon, Pankaj Gharde

Agency Producers: Alpa Jobalia, Ashish Barot

For the Ranveer Singh Films:

Production House: Devil’s Cut Film Craft

Director: Navzar Eranee

For the Suriya Films:

Production House: Parallel Minds

Director: Aloke Shetty

 

 

For Further information contact:

Supriya Deshmukh - +9930492011

Supriya.deshmukh@neonbrandpr.com