Illustrious Planner Kofi Amoo-Gottfried Joins FCB Garfinkel as Chief Strategy Officer
Global Expertise to Boost Local Offering
Brand builder, leader and consummate strategic thinker Kofi Amoo-Gottfried joined FCB Garfinkel in New York today as Chief Strategy Officer. A member of the agency’s leadership team, Amoo-Gottfried – who most recently lived in London and led global creative and integrated marketing communications for Bacardi’s rum portfolio – will work in tandem with Chief Executive Officer Lee Garfinkel to amp up the agency’s offering.
Kellogg’s, Diageo, Nike, Nestlé, P&G, Western Union and Bacardi are a sampling of the brands that have benefited from the unique insights and collaboration delivered by Amoo-Gottfried, a Ghana native who in January was selected one of Ad Age magazine’s bright young marketing stars in its January 40-under-40 issue. At 34, the ambitious planner who started his career at Leo Burnett in Chicago, is known for knocking down barriers between disciplines to foster a collaborative environment that delivers internally and externally.
Garfinkel, who joined the agency in January, said Amoo-Gottfried is a master at getting to the essence of a brand and working with all agency disciplines to ensure the brand strategy is flawlessly and creatively executed. “That’s a formula for success,” he said.
Amoo-Gottfried, who worked with FCB Worldwide CEO Carter Murray at Leo Burnett in Chicago and then at Publicis, cited the charisma and business prowess of the network leader as a key motivator for joining FCB Garfinkel. “I have a lot of faith in his ability to turn places around, to inspire and motivate,” said Amoo-Gottfried. “We are very similar. I, too, am all about creating a culture that brings people together to focus on creating incredible work, and having fun doing it.”
As a former managing director at Publicis West Africa, Amoo-Gottfried created and launched the first majority-owned network agency on the African continent. As a senior strategic planner at Wieden + Kennedy, he crafted the strategy for Nike’s global Beijing Olympics effort and repositioned Nike Running to win core runners back to the brand. And, at Bacardi, Amoo-Gottfried was the architect of “Untameable Since 1862,” Bacardi’s first global brand idea built on the brand’s heritage, provenance and spirit.
With more than 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.fcb.com. Follow us on Twitter and Instagram @FCBglobal) and Facebook (FCB Global).