Horizon FCB Hires Rondon Fernandes as ECD
Horizon FCB Dubai Group Managing Director Mazen Jawad announced today the hire of Rondon Fernandes as Executive Creative Director of Horizon FCB Dubai.
“Rondon brings a combination of passion accompanied with spectacular experience,” said Jawad. “His mix of Latin American creativity with an international portfolio will help inspire the agency and our client partners to unlock the potential of brands."
In a career spanning more than 20 years, Fernandes has worked for big-name brands including Coca-Cola, Nestle, Volkswagen, McDonalds, AT&T, FNAC Megastore and MTV, collecting a multitude of local and international honors at award shows such as Dubai Lynx, Cannes Lions, One Show and Festival Ibero-Americano de Publicidad. He began working in his native Brazil at the country’s top creative shops like DPZ Propaganda, Africa, W/Brasil Publicidade, Almap/BBDO and JWT. In 2008, he moved to Moscow for four years to work for JWT and BBDO, before returning to São Paulo for stints at Young & Rubican and Fischer. Fernandes has spent the past two years gaining local market experience as creative director at Leo Burnett Dubai.
“With the network’s rebrand last year injecting fresh energy and Horizon FCB’s combination of strong, long-standing relationships, I can see clients have trust in Mazen and his team to affect real change for their business, so they can generate real momentum locally and throughout the region,” said Fernandes. “This is the perfect environment for the creative department to think freely and I hope to drive a strong innovation culture, not just among the talent I foster, but across the whole agency.”