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Horizon FCB Appointed Creative Agency for Oasis Mall

Press Release - Dubai, 18 November 2014

Horizon FCB has been appointed as the creative agency for the Landmark Group’s Oasis Mall, the popular community mall in Dubai to support the mall’s rebranding and consumer engagement initiatives.  


Horizon FCB has won the creative mandate for Oasis Mall following a rigorous multi-agency pitch process. After several shortlisting phases and fine-tuning of strategy, the creativity of Horizon FCB was deemed as the most relevant and synergic with the Oasis Mall new brand positioning.


“This is amazing news for us”, said Mazen Jawad, Group Managing Director, Horizon FCB. “I’ve always believed that a brief can either inspire or kill your creativity, and the brief we received from Oasis Mall was so professionally crafted that it inspired and fuelled our creativity to come up with really inspiring ideas.”


“Oasis Mall presents another case where our creativity has prevailed and our integrated creative approach has been endorsed as the most relevant for instilling change. We will be as creative in the implementation phase to make sure the repositioning message of Oasis Mall is perfectly conveyed and well-received by the target audiences,” added Jawad.


About Horizon FCB

Horizon FCB is filled with a diverse & passionate group of thinkers, creators, technologists, and storytellers devoted to creating buzzworthy ideas that change consumer behavior. The fully integrated marketing communications agency celebrates local culture, flavor and expertise market-by-market.


Horizon FCB was launched in 1976 part of Horizon Holdings, and is headed by Rafic Saadeh, Chairman and CEO. The agency network of 22 offices operates across the MENA through established offices across Dubai, Abu Dhabi, Beirut, Cairo, Casablanca, Jeddah, Kuwait, & Riyadh; through Horizon FCB (creative), BPN (media planning & buying), Golin MENA (PR), Blue Barracuda (digital), & Frontline Shopper (shopper marketing) with 400+ professionals. We are part of FCB global, a subsidiary of the Interpublic Group of Companies, a publicly traded marketing communications service company.