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Horizon FCB appointed as the new Creative Advertising Agency for Dubai South

Press Release - Dubai, United Arab Emirates, 30 August 2015

Dubai South, the Emirates’ new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency, to spearhead their creative communication efforts and raise global brand awareness, positioning Dubai South as a progressive urban and economic center immersed in happiness, creativity and empowerment.

Under the new mandate, Horizon FCB will initiate Dubai South’s integrated creative efforts to demonstrate the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, Vice President and Prime Minister of the United Arab Emirates, by demonstrating the urban and societal themes as outlined in the Dubai Plan 2021. By devising a strategic creative direction for the brand, Horizon FCB Dubai will collaborate with Dubai South to raise awareness, generate global buzz and drive the world to become part of the evolution of modern urban living and Dubai’s continuously bright economic future.

Horizon FCB was appointed by Dubai South following a rigorous selection process. The agency’s approach in challenging the brief and delivering a comprehensive 360-degree strategic communication proposal was deemed as the key differentiating factor by Dubai South.

Mazen Jawad, Group Managing Director, Horizon FCB said, “Dubai South is the most exciting brief we’ve received in years. We’re really excited to have been picked as the agency of record for the Dubai destination of the future. Brave together: we will change behavior and deliver creative work that will set potential free.”

About Horizon FCB:

Horizon FCB is filled with a diverse and passionate group of thinkers, creators, technologists, and storytellers devoted to creating buzz-worthy ideas that change consumer behavior. The fully integrated marketing communications agency celebrates local culture, flavor and expertise market-by-market.

Horizon FCB was launched in 1976 part of Horizon Holdings, and is headed by Rafic Saadeh, Chairman and CEO. The agency network of 22 offices operates across the MENA through established offices across Dubai, Abu Dhabi, Beirut, Cairo, Casablanca, Jeddah, Kuwait, and Riyadh; through Horizon FCB (creative), BPN (media planning and buying), Golin MENA (PR), Blue Barracuda (digital), and Frontline Shopper (shopper marketing) with 400+ professionals. We are part of FCB global, a subsidiary of the Interpublic Group of Companies, a publicly traded marketing communications service company. For more information, please visit