Horizon FCB and Abeer2 Launch a Campaign for Autism
April 23, 2016, KUWAIT - The advertising agency, Horizon FCB launched a campaign to support Abeer2 Voluntary Team for Mentally Disabled. Under the umbrella of Gulf University of Science & Technology’s (GUST) “The Cause” project, this campaign aims to spread autism awareness and gather donations. Horizon FCB concocted a creative idea revolving around changing the color of the previous Kuwaiti flag from red to blue, the “color of autism.”
The campaign coincides with World Autism Day and aims to spark people’s interest through the hashtag #forthem. By responding to the campaign, people would be redirected to the website Jaribha.com where they can donate to Abeer2. Abeer Al-Safran, a co-founder of Abeer2, said, “We are proud to launch this campaign that supports the humanitarian cause of aiding those with intellectual disabilities, with a specific emphasis on autism. We are working hard to spread awareness in society and try to reach families who have similar cases, as they need special care to help integrate them into society. We achieve this through providing a specialized center for children and young adults with intellectual disabilities, where experts can provide them with the educational support they need to develop their skills and help them achieve their true potential. Thanks to your donations and support, we are able to continue on this journey and provide the best services that we can offer.”
Al-Safran conveyed gratitude for Horizon FCB’s active role in supporting this cause. From planning to launching the campaign, the agency attracted media coverage and sparked the interest of the community, with a notable response from Kuwaiti youth. Many organizations supported this cause by spreading the message through coverage, printing, distribution and social networking. Part of Kuwait Voluntary Work Center, Abeer2 was established in 1999 to help integrate those with mental disabilities into society with the help of trained volunteers and specialists.
“The Cause” project falls under GUST’s corporate social responsibility efforts involving the collaboration of students and faculty. These efforts are in line with the United Nations’ sustainable development goals and also touch upon a local community issue. Horizon FCB is an advertising agency with 40 years of experience across the region. It focuses on creativity and responsibility, producing ideas that affect customer behavior. Horizon FCB is part of the Horizon Group, which includes BPN (media planning and buying agency), Blue Barracuda (digital agency), Golin (public relations agency) and Frontline Shopper (shopper marketing agency), with more than 400 staff members across the region. It is also part of Interpublic Group (NYSE: IPG).