FCBX Wins Bronze at the 2015 Telly Awards
Agency Honored for “Road Warriors/Caregivers” for Boeing Home&Away
Chicago, May 11, 2015 – Experiential marketing agency FCBX won a Bronze Award at the 2015 Telly Awards, which honor the finest film and video productions, ground-breaking web commercials, videos and films, and outstanding local, regional and cable TV commercials and programs. The agency won for its “Road Warriors/Caregivers” video for Boeing Home&Away, which features a wife and caregiver of a soldier with a traumatic brain injury sustained during deployment in Afghanistan.
The Silver Telly Council evaluates entries to recognize distinction in creative work. Entries are judged against a high standard of merit.
Boeing Home&Away was developed to show appreciation to the troops, their families and our veterans, for their service both home and away. Boeing celebrates bravery and service at sports home games throughout the season, letting fans know that “we” are their biggest fans. The love of local sports teams is a common bond that can bring civilians and military together, united in thanks and appreciation for those at home, and those still abroad.
FCBX created emotionally charged branded content to inspire participation in the program and expand the in-stadium experience to an audience far beyond the stadium walls. The focus of this activity was sharing the powerful video content through USO Facebook pages.
The spouses of wounded warriors often serve as their caregivers and USO-Metro recognized their need for a support system. “Road Warriors/Caregivers” features the wife, and caregiver, of a soldier who sustained traumatic brain injury while on deployment in Afghanistan. The wife speaks about the positive impact USO-Metro has had on her and her family. The video was used as a social content catalyst to generate awareness for the Home&Away campaign.
Joe Gallo, SVP, Director of Creative Content at FCBX, said, “The recognition of this video honoring the finest film and video productions, and as a symbol of creative excellence, means a great deal to us. We turned a traditional sports sponsorship into a meaningful, altruistic campaign, and helped to build important relationships between Boeing, their sports properties and USO-Metro while raising much-needed awareness, acknowledgment and appreciation for our unsung heroes.”
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company focused on changing consumer behavior for the benefit of clients, colleagues and communities. With more than 8,000 people from 120 offices in 80 countries, the network brings strong understanding of local markets and cultures while continuing a heritage of creativity and success dating from 1873. Learn more at www.FCB.com or on social media (Twitter/Instagram: @FCBglobal, Facebook/LinkedIn: FCB Global). FCB is part of the Interpublic Group of Companies (NYSE: IPG).