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FCB Wins Two Grand Prix at Cannes Lions 2019

Press Release - Cannes, 19 June 2019

FCB makes history, bringing home 2 Grand Prix on third day of Festival, including 

FCB/SIX’s first Grand Prix ever

Cannes, June 19, 2019 – FCB celebrated a momentous day at Cannes with FCB New York and FCB/SIX leading the pack with the historic win of two Grand Prix trophies. This is FCB/SIX’s first Grand Prix, giving them much to celebrate tonight at the Palais.  

FCB New York took center stage for the innovative “Whopper Detour” campaign, on behalf of Burger King, celebrating its monumental 6 wins to date, including one Grand Prix in Direct — Retail. The renowned “Whopper Detour” campaign was a hit amid Burger King’s push to promote new order-ahead features of its redesigned mobile app by selling Whopper sandwiches “at” McDonald’s for only a penny, for a limited time. The app geo-fenced McDonald’s restaurants so that the Whopper Detour promotion only unlocked when users were physically within 600 feet of Burger King’s biggest competitor. 

FCB/SIX was honored with its very first Grand Prix for “Go Back to Africa,” on behalf of Black & Abroad, in the category of Creative Data — Social Data & Insight. Taking a bold and provocative step, the campaign takes the racist and derogatory phrase “Go back to Africa” and gives it a new, positive spin for a pan-African tourism campaign that celebrates the continent’s beauty and diversity. In addition to notching top honors, “Go Back to Africa” also garnered a Bronze Lion for Social & Influencer — Audience Targeting / Engagement Strategies and a Silver Lion for Media — Social Behavior & Cultural Insight.

Today’s wins contribute to FCB’s significant haul at Cannes Lions 2019, with 2 Grand Prix, 12 Gold, 6 Silver and 11 Bronze to date.

Please refer to the charts below for full information on today’s distinctions, including wins from FCB Canada, FCB New Zealand, Happiness Brussels and Area 23, an FCB Health Network company.

 

Cannes Lions — Direct

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

 

FCB NEW YORK

 

THE WHOPPER DETOUR

BURGER KING

 

Direct — Retail

 

Gold Lion

 

FCB NEW YORK

 

THE WHOPPER DETOUR

BURGER KING

 

Direct — Challenger Brand

Gold Lion

FCB NEW YORK

 

THE WHOPPER DETOUR

BURGER KING

 

Direct — Use of Mobile

Silver Lion

 

FCB NEW YORK

 

THE WHOPPER DETOUR

BURGER KING

 

Direct — Data-driven Targeting

 

 

Cannes Lions — Social & Influencer

Award

Office

Campaign Title

Client/Brand

Category/Media

Bronze Lion

 

FCB/SIX

 

GO BACK TO AFRICA

 

BLACK & ABROAD

 

Social & Influencer — Audience Targeting / Engagement Strategies

 

Cannes Lions — Creative Data

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

 

FCB/SIX

 

GO BACK TO AFRICA

 

BLACK & ABROAD

Creative Data — Social Data & Insight

Bronze Lion

 

AREA 23, AN FCB HEALTH NETWORK COMPANY

SEE SOUND

 

WAVIO

 

Creative Data — Creative Data Collection & Research

Bronze Lion

 

HAPPINESS BRUSSELS

 

BLINDMETERS

 

OVK / PEVR (PARENTS OF ROAD VICTIMS)

Creative Data — Data Visualization

 

 

Cannes Lions — Creative Strategy

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

 

FCB CANADA

 

ENDANGERED SYNDROME

 

CANADIAN DOWN SYNDROME SOCIETY

Creative Strategy — Long-term Strategy

 

 

Cannes Lions — Media

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

 

FCB NEW YORK

THE WHOPPER DETOUR

BURGER KING

 

Media — Use of Mobile

Gold Lion

 

FCB NEW YORK

THE WHOPPER DETOUR

BURGER KING

 

Media — Retail

Silver Lion

 

FCB/SIX

 

GO BACK TO AFRICA

BLACK & ABROAD

 

Media — Social Behavior & Cultural Insight

Bronze Lion

FCB NEW ZEALAND

UNDERCOVER CROSSWORDS

MINISTRY OF SOCIAL DEVELOPMENT / OFFICE FOR SENIORS

Media — Use of Print / Outdoor

 

##ENDS##

About FCB Global

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).